Coachella Tupac Hologram Probably Cost Six Figures To Produce

Apr 16th, 2012 // 6 Comments
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Tupac hologram Coachella

Who could’ve imagined that the ghostly resurrection of a tragic and legendary figure would be the breakout story of Coachella 2012? Nick Smith, president of AV Concepts, the company the created the life-size Tupac hologram that appeared on stage alongside Dr. Dre, Eminem, Snoop Dogg, Wiz Khalifa and Warren G at the desert music festival on Sunday (Apr. 15), probably did. The stunt was four months in the making and, according to Smith, probably cost somewhere from $100,000 to more than $400,000 to produce.

He tells MTV News:

“I can’t say how much that event cost, but I can say it’s affordable in the sense that if we had to bring entertainers around world and create concerts across the country, we could put [artists] in every venue in the country.”

Smith was careful not to reveal too much of the magic behind the hologram’s creation, but confirmed that it was Dr. Dre’s idea to bring ‘Pac back from the dead to perform “2 of Amerikaz Most Wanted” on the Coachella stage.

Though Shakur has been gone since 1996, his new iteration is already up to speed on social media. The Twitter handle @HologramTupac has been active since 11:53 p.m. yesterday, and has already netted more than 7,000 followers.

Watch Dr. Dre, Snoop Dogg, Eminem & Tupac’s hologram at Coachella 2012

Did you think Tupac’s hologram was a spectacular tribute or a creepy exploitation of the rapper’s legacy? Tell us in the comments below, or on Twitter and Facebook.

  1. Aaron

    Awesome… plain awesome.

  2. Nicole

    I thought it was awesome! What a great way to pay tribute to Tupac. It’s also really cool for the die-hard fans who never got to see a Tupac concert live before he passed. Would have been awesome to be there!

  3. Bre

    The most amazing thing Ive ever seen. My mind. Consider it blown.

  4. Wes

    This is not a hologram they used a process referred to as a “Pepper’s Ghost” where a cgi created Tupac was created and project in 2d, not 3d which is required for use of the term hologram, on a clear “foil” as refered to by the creators of the “projection” in front of the stage allowing Snoop to move aroung the stage after tupac was allowed to move around the stage before him.

  5. BERBER

    WHY TUPAC? NOT ELVIS OR WITTNEY HOUSTON , NOT MJ OR JONNY CASH? I THINK ITS BS AND ITS REAL TUPAC OR A DAMED GOOD LOOK ALIKE THEY DIDNT USE ARCIVE FOOTAGE YET THE MOVENTS THIS ” HOLOGRAM” MADE WERE SO RIGHT ON TO THE MOVEMENT OF PAC ITS CRAZY AND GREAT THE RESURRECTION OF TUPAC IN THE YEAR 2012….. SOME THOUGHT TUPAC WAS A PHROPHET

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