Justin Bieber’s “Boyfriend” Video: Review Revue

May 4th, 2012 // 3 Comments
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That sexed-up “Boyfriend” video we were expecting Justin Bieber to drop last night? Psyyyyyyyche! The visual arrived on time, but it was hardly the hands-all-over-Bieb epic we had been sneakily teased with. Still, the 18-year-old Canadian displayed a more mature demeanor than ever in the clip, and the Internet had plenty to say. Were you loving “Boyfriend”? Disappointed? Did it have you seeing shades of *NSYNC’s 2002 vid for “Girlfriend”? Head below to see if your opinions matched those of the critics!

:: New York Daily News notes the following: “The 18-year-old pop star debuted the eagerly-anticipated video…which Bieber has promised will feature a more mature sound than the bubbly tween-friendly material that has defined his career to date. The promised steamy opening that was teased in the preview that Bieber showed to a national audience on NBC’s The View earlier this month, however, turns out to have been one big tease.”

:: The Province echoes that sentiment with this: “…for a tune that’s supposed to usher in the just-turned-18-year-old’s ‘mature’ new era, the vibe isn’t that much different from his break-out clip, ‘Baby.’ Bieber is still singing and dancing — dreamily — with a crew of kids. He has his driver’s license this time, though. That’s something.”

:: The Los Angeles Times muses, “Warning: It looks as if turning 18 has freed up Mr. Bieber’s inner sexy. Of course, it’s all relative — he hasn’t exactly drifted in to D’Angelo territory. And it might just be us, ’cause we’re sitting here thinking that even his silly fondue line seems a little tastier with the video playing.”

:: The Washington Post isn’t sure how to process its naughty feelings: “The entire scene actually takes place on a city rooftop, where the 18-year-old singer sits in and on a car, plays guitar, dances and touches a scantily clad woman in a way that made me feel like I’m going to jail. The video really drives home the point that the Biebs is a grown-up now. Deal with it?”

:: E! Online is also marveling at the Biebs’ newfound maturity: “During Bieber’s sexy, whisper talk at the top of the song, we see a mixture of silhouettes of his face and some crazy effects with water (super high-tech, you guys). Once that falsetto hits (you know, the really high notes), an army of women’s hands start caressing him (ahem, Selena Gomez, that’s all you).”

:: The Hollywood Reporter sees shades of that other Justin: “Flash back a decade, and Bieber appears to be taking a page out of the *NSYNC playbook. Not only does the track’s title and subject bear a striking resemblance to their 2002 hit ‘Girlfriend,’ but the videos’ subject matter is nearly identical.”

:: Rolling Stone also gets of JT from the new JB: “The song finds the teen idol pushing into a more mature and sexualized sound – it’s a little like the Ying Yang Twins’ ‘Wait (The Whisper Song)’ and a lot like Justin Timberlake circa FutureSex/LoveSounds – while retaining some of his boyish charm. That boyishness really comes out in the video. Even when Biebs is going for a super-suave front, he can’t help but look like a kid.”

:: Finally, Zap2it.com sums it up with this: “The video definitely isn’t the stuff of sweet teen pop music, but the more mature look (no more Bieber bangs!) and more mature sound suit the 18-year-old.”

What are your own thoughts on Justin Bieber’s “Boyfriend” video? Let us know below, or by hitting us up on Facebook and Twitter!

  1. jamika smith

    hi justin bieber

  2. jamika smith

    I LOVE YOU DO YOU NOW MINDLESS BEHAVIOR

  3. emilady

    u are sooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo cute and hot i love u justin

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