Spice Girls Reunite In London To Promote Upcoming Musical ‘Viva Forever’

Jun 26th, 2012 // 1 Comment
Spice Girls reunite launch Viva Forever London June 2012
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It’s shaping up to be a big year for ’90s pop phenom Spice Girls — not only did their mega-selling debut LP Spice turn 15, the “zig-a-zig-ah”-ing quintet also has their musical Viva Forever, which is set to open the Piccadilly Theatre in London’s West End, on the way.

Mirroring the summer 2007 press conference when Victoria Beckham, Melanie Brown, Emma Bunton, Melanie Chisholm, and Geri Halliwell announced their reunion for a world tour, the girl group took the stage once more in front of London reporters today to promote Viva Forever (along with Absolutely Fabulous creator Jennifer Saunders, who penned the musical, and producer Judy Craymer). Mel B was asked what the legacy of the Spice Girls ultimately will be. Her response: “All my bitches are great!”

Mel C went on to explain that the whole thing is “surreal,” and that the members of the group have “seen a lot of the workshops of the show, and it’s incredible.”

Unfortunately, for those hoping to attend and see the story of Posh, Scary, Baby, Sporty and Ginger play out on stage, it’s not exactly a biographical musical. Instead, the songs from the Girls’ catalog will feature, but, as Halliwell explained it, “It’s not about actually us, it’s the essence of the Spice Girls… it’s about is about friendship, it’s about motherhood and then there is a little bit of how do you juggle between success and friendship?”

“Viva Forever” was the name of a track on Spice Girls’ second LP, Spice World. Though it wasn’t released as a single in the US, it became a chart-topper in their home country of England. Likewise, the group’s third LP was titled Forever.

Here’s hoping the show makes it to the States at some point so we can spice up our lives with a little ’90s girl power, too!

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