Lady Gaga Sued By Bratz Doll Makers

Normally we don’t like to, er, toy with the emotions of little monsters, but there’s some drama to discuss. MGA Entertainment, the manufacturer of the Bratz line, has sued Lady Gaga, her management company Atom Factory and Bravado International Group, a merchandising company. MGA has alleged in a New York court that Gaga and her camp have failed to approve a line of dolls in a timely manner, and is seeking more than $10 million in damages.

According to Bloomberg, MGA agreed in December 2011 to manufacture the Gaga dolls at Bravado’s request, and handed over $1 million to get the ball rolling on shipping the toys this summer, ahead of the holiday shopping season. But MGA says Bravado’s CEO informed the toy makers in April that Gaga wanted to hold off on the deal until her next album is released in 2013.

Bloomberg notes the following:

MGA says the defendants have continued to withhold final approval in order to delay marketing the dolls until next year and instead sell a licensed Lady Gaga perfume called “Fame.”

“Defendants’ conduct is egregious, in bad faith and is pretextual, especially in light of the fact that MGA has, among other things, paid Bravado a $1,000,000 advance, agreed to an excessively generous royalty rate, invested millions in the preproduction of the Lady Gaga dolls and put its reputation and goodwill on the line in order to secure distributors and retail shelf space,” MGA Entertainment said in the complaint.

Amanda Silverman, a spokeswoman for Lady Gaga, said the singer hasn’t seen the complaint and has no comment.

MGA’s complaint goes on to state that the company anticipated $28 million in sales for the dolls this fall, and had deals with six distributors, according to Bloomberg.

Do you think Lady Gaga is being a smart businesswoman by holding off on the doll line until  her next album is released, or is she simply being a brat(z)? Let us know your thoughts below, or by hitting us up on Facebook and Twitter!