“Conceptually, I wanted to do something that was strictly fashion and beauty and just a little of narrative,” explained the video’s director, Benny Boom. “I just wanted people to see her come back, just performing crazy. So I came up with this idea of her sort of being in this padded room as if she had lost her mind over love.”
Elsewhere in the clip, we’re treated to intricately shot images of Cole’s belongings throwing themselves in a suitcase, as well as a typically chilled-out Lil Wayne offering his verses while laying atop a piano. But it’s the moments of Cole’s love-fueled insanity that really make you feel just how crazy you can get after a break-up, even if you’re the one doing the breaking.
Cole’s upcoming album, Woman To Woman, will drop this September. Her BET reality series, Keyshia Cole: Family First, will premiere this October.