Rihanna‘s endorsement deal with skincare brand Nivea has been cut short. The “We Found Love” singer has appeared in a series of advertisements for the brand in celebration of its 100th anniversary, and the company even sponsored her 2011 tour. But Stefan Heidenreich, the new head of Nivea’s parent company Beiersdorf, has found no love for Rihanna, and has dropped her as the face of the brand.
“The advert starring Rihanna was a no go,” he told the German media. “I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability.”
We’re not sure how RiRi’s public persona goes against the values of “trust, family and reliability”. What he probably meant to say was, “Rihanna is unashamed of enjoying sex and has a healthy, confident attitude about her body, and for that she should be punished.”
Rihanna, as usual, has run out of fucks to give, tweeting out a photo of Heidenreich with the statement, “No caption necessary.” Also: “Poor dat,” more than likely tweeted sarcastically. And then she went back to enjoying her never-ending vacation, because brushing drama off her shoulders is what RiRi does best.
Though her deal with Nivea helped propel her onto Forbes‘ list of the wealthiest celebrities under 30, we doubt Rihanna will suffer financially, since Vita Coco and Armani are more than happy to be associated with her untrustworthy, anti-family, and unreliable face.
[Via MTV Rap-Fix]