Taylor Swift‘s new single “We Are Never, Ever Getting Back Together” is a bitter kiss-off tune to an unnamed ex, but her new fragrance “Wonderstruck Enchanted” is totally sweet. The perfume — which carries a blend of wild berries and flowers, with notes of passion fruit, white musk and vanilla — is Swift’s second fragrance, after last year’s Owl City-inspired “Wonderstruck”.
In the ad, the singer dons a gorgeous crimson frock that matches the perfume’s bottle — and doubles as a nod to her upcoming studio album, Red, due October 22. We expect a TV commercial to follow this print ad, though one nowhere near as frightening or epic as Lady Gaga‘s spot for her black-colored “Fame” fragrance. (Though how amazing would it be if she did?)