MTV was on a roll with two hilarious promos for the 2012 MTV Video Music Awards, both featuring host Kevin Hart attempting to squeeze his way into established groups (Green Day and Kimye). For One Direction‘s VMA promo, they threw humor out the window and decided their 30 seconds was better spent giving each member some screen time, with a mood that screams, “This One Direction performance is the most important thing that will ever happen to you.”
During each boy bander’s close-up, we get some semi-random animations floating behind their heads: Nial gets cheeseburgers, Louis gets an angry purple gorilla, Liam gets a griffin, Zayn gets smiley-face emoticons, and Liam gets hearts emblazoned with the Union Jack. At least that last one makes some sort of sense.
Watch One Direction take the stage the 2012 MTV VMAs, airing Thursday September 6 on MTV.