:: The New York Daily News lamented, “Thursday night, Taylor Swift debuted her new video for the gossipy song ‘We Are Never Ever Getting Back Together’ live on MTV, with a simulcast in Times Square. But the three-minute clip offered not a single clue as to the identity of the latest cad to jerk her around, which the lyrics coyly allude to.”
:: E! Online took a guess anyway: “Directed by Declan Whitebloom and filmed in one go (girl knows how to make a quick outfit change!), the video chronicles the singer’s on-going breakup with a pretty cute bearded fellow (model Noah Mills), who kind of resembles Swift’s ex-beau Jake Gyllenhaal…if you squint and turn your head sideways.”
:: Zap2It.com also commented on Noah Mills, “who maybe looks a little bit like Jake Gyllenhaal??”
:: RyanSeacrest.com goes one further and lists out evidence on why the site thinks the song is definitely about Jake. Here’s one theory: “There are a wide assortment of human-sized animals in this video. In 2001, Jake Gyllenhaal starred in Donnie Darko which featured a life-sized rabbit. Coincidence? We think not!”
:: For the record, we here at Idolator didn’t quite get a Jake vibe: “Meanwhile, is it just us or is the dude she’s assuredly never ever getting back together with a bit of an Adam Levine lookalike? Hmmm. A further clue as to who this song is about, perhaps? (Did they date, pop fanatics? We can’t keep up with Tay’s exes at this point.)”
:: Likewise, Spin was seeing shades of Maroon 5: “Swift surely knows the Adam Levine lookalike who plays her clingy ex will lead to some more sales-greasing publicity ahead of the October 22 release of her upcoming album Red — OMG was she secretly dating the Maroon 5 frontman? — though it’s hard to believe the actual The Voice judge who sings ‘Payphone’ would listen to ‘some indie record that’s much cooler than mine’.”
:: Neon Limelight calls Taylor’s latest “the year’s most sickeningly adorable music video,” and refers to her as “annoying cute…in the clip.” We, er, think that’s a compliment…?