That brain-melting, slightly off-putting resurrection of Tupac Shakur at Coachella nearly caused the internet to malfunction, but even that immense level of buzz wasn’t enough to save the creators of Hologram Tupac from bankruptcy. Digital Domain Media Group — the special effects company behind Holo-Pac — has filed for Chapter 11. The hologram reportedly cost a couple hundred thousand dollars, so perhaps Dr. Dre knew something we all didn’t know when he shot down the idea of taking Holo-Pac on tour. Or maybe that very decision is why the company went bankrupt.
The 20-year-old, Oscar-winning company was co-founded by director James Cameron and created special effects for numerous movies. The shop at one point was even planning to do a hologram of Elvis Presley. For now, pour out a little liquor and watch Holo-Pac in action. And keep your fingers crossed that 2Pac has another resurrection in him.