Kanye West Releases G.O.O.D. Music ‘Cruel Summer’ Commercial: Watch

Kanye Wests G.O.O.D. Music Cruel Summer leaked this week — bringing a litany of high-profile collaborators like Jay-Z, Big Sean, R. Kelly, Pusha T, 2 Chainz, John Legend, The-Dream, Kid Cudi and more to the masses early. (The compilation doesn’t officially go on sale until Sep. 18.) But even though we’ve all already heard it, leave it to ‘Ye to pull no promotional punches and release a commercial for the upcoming LP anyway.

The clip is pretty simple — a rotating 3D image of the album cover artwork leads into quick shots of the song’s titles — but it’s always nice to hear “Mercy” in its proper context. Watch the clip above.