Lana Del Rey is getting some serious promotional mileage out of her upcoming Born To Die: Paradise Edition. First, her stunning cover of “Blue Velvet” was used in a major H&M campaign, and now, another one of her songs is being licensed for similarly gorgeous effect. The commercial for Jaguar’s retooled F-TYPE convertible features her track “Burning Desire,” which Del Rey also performed at the vehicle’s global launch party in Paris last night (September 26). The ad (watch above) primarily uses the instrumental track, although the full song is now available in full. Take a listen after the jump.
Lana Del Rey — “Burning Desire”
Lana performs “Burning Desire” at Jaguar event