We’re halfway through Taylor Swift‘s month-long promotional ramp-up to the release of her new studio album Red. Following the arrival last week of the wistful track “Begin Again,” Swift is diving even deeper into her country twang with the album’s title track, “Red,” which she previewed today on Good Morning America.
The song finds Swift distancing herself even further from the pristine pop-rock of “We Are Never Ever Getting Back Together.” In fact, “Red” wouldn’t sound out of place among the heartier country of her self-titled debut. It evokes tracks like “Our Song” and “Picture To Burn” more than anything on her last LP, the more mainstream Speak Now. Listen to the 20-second preview of “Red” above.
Swift compares her emotional condition to a rainbow’s worth of colors in the excerpted chorus: “Losing him is blue, like I’d never known / missing him was dark grey, all alone / forgetting him was like trying to know somebody you never met / but loving him was red.”
She explained in a short video: “I wrote this song about the fact that some things are just hard to forget, because the emotions involved with them were so intense, and to me, intense emotion is red.”
Convincing enough, but we’ll wait to hear the full song before we pass our final judgment.