Solange Knowles’ “Losing You”: Watch The Chilled-Out Video

Oct 2nd, 2012 // 3 Comments
Solange Losing You Video
Couldn't Lose Us If She Tried

The great injustice of Solange Knowles‘ career is that she’s rarely discussed without her sister’s name in the same breath — even though Solange’s sonic journey might be more interesting, albeit less commercially successful, than Beyonce‘s. Following up her wildly underrated 2008 album Sol-Angel and the Hadley Street Dreams, Solange is back with a new sound courtesy of Blood Orange‘s Dev Hynes, who also helmed Sky Ferreira‘s new track “Everything Is Embarrassing.

Those two songs actually have a lot in common, since both are chilled-out, modern alt-pop that eschew the all-too-common house sound in favor of airy ’80s instrumentation. But whereas Ferreira’s “Embarrasing” is dissonant and a little bitter, Solange’s track is all about desire. “I’m not the one that you should be making your enemy/Tell me the truth, boy, am I losing you for good?” she coos over those featherweight tropical synths. Hear the song — and watch the video — above, then click after the jump for more details.

Solange’s new single arrives via an ultra-stylish music video, shot by Melina Matsoukas, that contrasts nicely with the vibrant sound of “Losing You,” as the clip is basically just Solange and her friends hanging out and having fun in Cape Town.

“When Melina and I decided to film ‘Losing You’ in South Africa, we really didn’t have a real firm concept in place,” Solange said. “It was sort of a grab a camera and let’s go moment. I knew I wanted to capture a couple things: the vibe of our friendship and all of the crazy escapades we’ve gotten ourselves into all over the world.”

“Losing You” is the A-side of Solange’s new single, out digitally today and on vinyl November 6 via Terrible Records, which is co-run by Grizzly Bear‘s Chris Taylor; the B-side features Of Montreal‘s Kevin Barnes. Just more proof that Solange’s too-cool-for-school cred remains unparalleled.

What do you think of Solange’s new video? Sound off in the comments, then let us know on Facebook and Twitter

  1. Breiding1

    It’s amazing!! Fantastic vibe, and a good song too, though maybe not a number 1 single.

  2. Lauro

    Jody Watley singing in the Janet Jackson’s “got til it’s gone” video set.

  3. Adonis

    Love this song and video.

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