Cher Lloyd’s “Oath”: Watch The Sunny Video

Oct 4th, 2012 // 2 Comments
Cher Lloyd's "Oath" Video
Friends Forever!
Cher's 'Sticks & Stones'
cher lloyd us sticks stones
We review Cher Lloyd's debut US studio LP. Read More »

Cher Lloyd‘s stateside takeover seems to be going swimmingly. The UK chanteuse’s album Sticks & Stones already made a big splash, thanks to Lloyd’s hit “Want U Back,” and now she’s launching her second US single, the summery Dr. Luke-produced “Oath,” featuring up-and-coming singer-songwriter Becky G.

“Oath” is about BFF-dom and the spoils of youth, so the video kicks off in detention, where a bored-looking Lloyd taps her pencil and looks at the clock in what we’re assuming is a lovely little homage to Britney Spears “…Baby One More Time” video. Way to honor the legacy of your elders, Cher.

There aren’t any surprises here — Lloyd shares screen time with Becky G, who features prominently in the video, and the girls lead a posse as they get into some innocuous shenanigans. It’s worth noting that Lloyd looks absolutely stunning in a pink bathing suit as she reclines seductively on a red convertible and makes all the boys stare.

But even if it’s a little predictable, “Oath” is a sleek, expensive-looking video that reinforces Lloyd’s image as somewhere between “sexy class clown” and “the bad girl your parents won’t really mind you hanging out with.” Most importantly, it’s a smart complement to the song, which is as surefire a radio hit as any this year. Watch the clip above.

Do you love Cher’s new video? Tell us in the comments, then sound off on Facebook and Twitter


  1. eleni ael


  2. jade

    you look like a nice guy

Leave A Comment