Watch Snoop Dogg “Pocket Like It’s Hot” In New Hot Pockets Commercial

By: Christina Lee / October 14, 2012

Snoop Dogg may have reinvented himself as the reggae-inspired Snoop Lion, but apparently, an endorsement deal is a good enough excuse to revisit his 2004 smash single “Drop It Like It’s Hot.”

Snoop is now singing praises of Hot Pockets in, of course, “Pocket Like It’s Hot” — and, he’s doing it in more time than it takes to heat a Hot Pocket up. YouTube personality DeStorm takes cues from Pharrell‘s original verse in the No. 1 hit, and comedian-rapper Andy Milonakis lends a bonus verse while sitting in a sauna, condensation forming on his glasses and Hot Pockets heating up nearby.

The commercial presents so many questions: now can Snoop keep cool in a sauna while wearing a track suit? Wouldn’t a fur sleeve catch on fire when heated in a microwave? How hot does a Hot Pocket have to be, as Snoop claims, “setting off smoke alarms”? At the same time though, “Pocket Like It’s Hot” is a strange reminder than even eight years after its debut, any form of “Drop It Like It’s Hot” can rack up YouTube hits. (The commercial has already been viewed over one million times.)

What do you think of “Pocket Like It’s Hot”? Let us know in the comments, or on Facebook and Twitter.