K-pop superstar PSY is on the cover of Billboard this month, showing his “Gangnam Style” in a lime green blazer and his signature bow tie. In the cover story, excerpted online, PSY explains that he was clear about not wanting to assimilate into American culture too readily: “The basic principle I have is that what is most Korean is what is the most international,” he explained. “I don’t want to come here and act like I’m an American. I want to showcase the dynamic potential Korea has, and I want to prove that as an artist.”
While PSY’s still-untitled next single, reportedly to be performed in English, is set for a November release, the “Gangnam” invasion shows no sign of slowing — yet — and the Billboard story just cements his role in the cultural consciousness.