The Saturdays Preview New Single “What About Us” & Tease Reality Show: Watch
It’s been rumored for months that British girl group The Saturdays would be storming stateside shores with a formal US launch and a reality series on E!, but now it’s official: On Ryan Seacrest‘s radio show this morning, he premiered a brief clip of their debut US single, the Sean Paul-assisted “What About Us,” and announced that the reality show is a done deal.
“2012 has been a British invasion,” Seacrest explained. “Boy bands hailing from the UK like One Direction and The Wanted — but it’s time for girls to get involved. The Saturdays are an all-female group who are already massive stars in England with 11 top 10 singles and three #1 albums under their belt, but they’ve got their eye set on conquering the United States of America — on the radio and on TV.”
While cross-Atlantic stardom has proven elusive for a lot of established British artists, the recent British invasion does seem to have made a new space in the market for more acts like The Saturdays to break big in America — and a high-profile reality show with backing from Seacrest certainly can’t hurt.
Listen to a preview of The Saturdays’ new single here: