If you thought just because Taylor Swift has already sold 20 billion copies (approximate count) of her most recent album Red, she was slowing down her promotional efforts, think again: The pop-country superstar is gearing up for another big week of promo, this time for her next single “I Knew You Were Trouble,” a dubstep-inflected tune about the very un-Taylor-Swift-like experience of crying on the cold hard ground. (Just kidding! That’s a pretty common Swift trope.)
According to The Hollywood Reporter, the week will culminate with the big reveal of Swift’s “Trouble” video on Thursday, December 13 — which is also Swift’s 23rd birthday. And it’s her 23rd music video! Total serendipity.
That’s not all Swift will be getting up to next week, though: Today (Monday), new photos from the video shoot will premiere on MTV.com; on Tuesday, she’ll release footage explaining her concept for the video; Wednesday will feature a livestream and a trailer; and Thursday at 4:40p.m. ET, the video drops.
Directed by Anthony Mandler and starring Broadway star Reeve Carney, the video promises to be “dark” and a departure from her frequently light-and-lovely clips — and given the spectacular production values and choreography of her AMAs performance, “Trouble” will probably be gangbusters.