Go Behind The Scenes Of Beyonce’s Pulse NYC Fragrance Shoot: Watch

Sam Lansky / January 29, 2013

Do you want to smell like Beyonce? Of course you do! Not the smell of imperiousness and mendacity, of course, but iconic stardom, legendary grace, faultless beauty and flaw-free vocal prowess. Those things. Anyway, the superstar has just unveiled a making-of video for her new fragrance Pulse NYC and, well, it’s quintessentially Bey.

Over the bouncy rhythms of “Love On Top,” Beyonce, looking glam in a series of glittery dresses, explains that it’s all about New York this year: “I thought that now that I am a New Yorker and I’ve learned about how I can accomplish anything in this city,” she says, “I felt it was an appropriate energy for the new fragrance.” Concrete jungle wet dream tomato indeed! Watch up top.

[via E! Online]