Travis Garland has already carved out a major following as a recording artist — first as a breakout star in the boyband NLT and later as a solo singer in his own right, working with The Stereotypes on smooth pop-R&B with a little more grit than his contemporaries. (He also has performed on American Idol and has collaborated with our beloved JoJo, which is pretty dope.)
And while we’re on the subject of JoJo: Just as she transformed from a teen-pop queen into a serious artist making some of the most sneakily dynamic genre-free music in the game, Garland seems to have undergone a similar transformation, as evidenced by the video for his lead single “Where to Land,” taken from his upcoming EP Fashionably Late: Vol II, which drops March 4.
The clip is simple and elegant — mostly close shots of Garland against a glittering cityscape — but it’s the song that really grabs your attention, a slinky minimalist R&B cut with dreamy falsetto vocals and an irresistible hook, with assistance from rapper III. It’s a strong offering that evokes The Weeknd or even Prince more than the slick pop of his past.
Watch up top.