All aspects of Lady Gaga‘s debut perfume, Fame, were created to examine the dual nature of celebrity. (This includes its coloring, which an ad described as “black like the soul of fame but invisible once airborne.”) However, according to a just-leaked clip, “Fame: The Massacre,” the pop sensation could have taken an even darker turn to market her signature fragrance.
“Luxury propels vanity to dangerous places,” the clip’s caption reads, before Lady Gaga appears with a gun and fires directly at a crowd of masked minions. The pop star herself has yet to comment on “Fame: The Massacre,” as she recently canceled her Born This Way tour to undergo hip surgery. Watch the clip up top.