If you’ve turned your television on any time since the Grammy Awards, then you’re no doubt aware that we are in the midst of an all-out Justin Timberlake The 20/20 Experience media assault, as far as the tube goes. And following JT’s week-long blitz on Late Night With Jimmy Fallon, we now have yet another Target commercial featuring the singer. (The retailer has partnered up with Timberlake and his label, and will have a version of 20/20 available upon its March 19 release that contains two bonus tracks.)
Here we see several fans of Justin earnestly belting out upbeat ballad “Mirrors” into the same type of red microphone that appeared in Target’s previous ad for the album. Timberlake then walks up behind the singers to applaud them, giving all five, what we’re led to believe, is the shock of their life.
Whether these are paid actors who were well aware of the set-up or real fans who were truly clueless about Timberlake’s presence until the camera started rolling, the commercial still makes for an entirely cute 30 seconds.