Jepsen told MTV that she joined the campaign partly because she liked the challenge of having to write three versions of a song, and also because she looked forward to getting fan feedback. “I loved the idea that it was a massive collaboration,” she said. “I know even with this past year, it’s been a big part of my process, hearing what the fans love.” As for what “Take a Picture” is about? “I created a summer-themed idea and there’s three different lyrics options and it’s all kind of about the things I love about summer basically,” she said.
Last season on Idol, Jason Derulo headed the Perfect Harmony campaign, resulting in his song “Undefeated.”