Beyonce’s H&M Summer Campaign Will Feature New Song “Standing On The Sun”
Sorry, Lana Del Rey, you had a nice run with H&M, but now it’s time to bow down. Beyonce is the official face (and body…and voice) of the Swedish retailer’s summer campaign, which will be available starting in May. In addition to appearing in print ads for the line, Bey will appear in a TV spot featuring her new song “Standing on the Sun.” The track will be available at hm.com once the collection drops. As for the commercial, it’s directed by Jonas Akerlund, who previously worked with Bey on Lady Gaga‘s “Telephone” video, and it was shot in the Bahamas.
But Bey didn’t just sign on to look and sound nice — she helped design the collection’s looks. “They are full of her own personal style,” said Ann-Sofie Johansson, H&M’s head of design. And just to hammer that point home, the print ads will read “Beyonce as Mrs. Carter in H&M.”
[WWD]
