Last fall, Justin Bieber announced his partnership with Adidas NEO with a golden sneaker contest — think Charlie and the Chocolate Factory — and a promise of more details to come. Now, less than six months later, Bieber can be seen modeling a few pieces from the brand’s S/S 2013 collection, thanks to an interactive lookbook that debuted this week.
On loop, Bieber announces his lookbook cameo with a makeshift drum roll (actual sticks, but with a bucket), as he sports a pocket tee, jeans and a new take to the classic Adidas shoe, the Racer Nylon. Check out his lookbook appearance on the Adidas NEO website, then other pictures of Bieber at the the brand’s Tumblr.
Justin Bieber’s “Find My Gold Shoes” contest announcement: