Beyonce Partners With Gucci For Chime For Change Campaign & Concert

Mar 26th, 2013 // Comment
Pepsi Super Bowl XLVII Halftime Show

Beyonce has teamed up with designer label Gucci for the Chime for Change campaign and the accompanying concert in London. In addition to co-founding the organization with Salma Hayek and Gucci Creative Director Frida Giannini, Bey serves as Artistic Director and headliner for the June 1 Sound of Change concert. It’s all part of a charitable initiative that works to raise funds and awareness for female empowerment. “Our goal is to call for change for girls and women in the loudest voice possible,” Beyonce said at a press conference in London this morning (March 26). “I am excited for us to come together on June 1 to bring the issues of education, health and justice for girls and women to the world stage.”

The massive concert will be broadcast globally, and in addition to Bey, big names like Ellie Goulding, Florence + the Machine, Timbaland, Rita Ora, HAIM and John Legend are slated to perform. Tickets go on sale Wednesday. For more information, head to chimeforchange.org.

[via Billboard]

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