As for the snippet of the Timbaland-produced “Grown Woman,” it wasn’t too shabby, either! The swaggering beat and verses seem to continue the more aggressive direction that emerged on “Bow Down/I Been On,” moving away from the raw romanticism of 4. Based on our roundup of reactions from across the web, everyone thinks Bey did a pretty stellar job at making a throwaway piece of beverage promotion into a piece of entertainment. Check out the reviews below.
:: MTV seemed to enjoy the sample, highlighting the song’s “lyrical swagger,” “spastic beat and Timbaland’s signature beat boxing.”
:: Fuse was disappointed that the big announcement turned out to be a commercial, but called it “a pretty decent 45-second snippet of [the] driving dance floor jam that’ll be on gym playlists everywhere as soon as it drops.” The site’s biggest issue? “There’s no way on earth Beyonce hydrates during practice with a can of Pepsi.” Valid point.
:: SPIN heaped praise on the song, saying it’s “an appealingly updated, slightly more sophisticated version of the same singer who broke out with Destiny’s Child[...] It’s refreshing and bubbly, like a — well, whatever, it works.”
:: Rolling Stone was drawn to the “militaristic click-clack rhythm” and “hyper-confident assertions,” but pointed out it all “tragically cuts off right before it hits the chorus.”
:: Stereogum called “Grown Woman” a “way-more-linear” offering than “Bow Down/I Been On,” adding, “The song sounds pretty good, from what I can tell, but I’m more impressed by how seamlessly woven-together this particular ad is.”
:: E! declared, “Beyoncé is a goddess — many times over!” The writer added, “the today version of Bey trumps them all, looking sexy and empowered.”