Alicia Keys finally got the fire extinguisher and put out that girl who was on fire (poor thing), and now she’s switching gears a bit in the video for her new single, “New Day,” an anthemic Swizz Beatz-produced track from her latest LP Girl On Fire. (She just premiered the video for her Maxwell duet “Fire We Make,” but — surprise! — here’s another one.)
The video is a hodgepodge of a few different things: There’s sexy close-up glamour shots of Keys; there’s footage of her performing in concert, where she rocks some impressive choreography (we don’t associate Alicia Keys with dancing like that!); and then there’s shots of her dancing in an alley while graffiti artists tag the walls. What do these things have to do with each other? Nothing! Nothing at all, but that’s fine, really. Even if it doesn’t have much in the way of narrative cohesion, it still looks good.
Watch up top.