Well, this new Mariah Carey era is already feeling like a mixed bag, isn’t it? First up: The news that Mariah was getting emancipated with Miguel felt like a sensational victory, since he’s undeniably one of the coolest cats in R&B and exactly the right smooth, sultry sound for her to be channeling, but then that teaser video wasn’t entirely promising. Mariah’s hair. I mean, yikes.
And now we’re dealing with the just-debuted single artwork, which reveals a few things: The song really is called “#Beautiful” (hashtag beautiful), not “Beautiful,” which is #dark (hashtag dark) and #depressing (hashtag depressing). Worse still, the images are just recycled from the teaser video, with Mariah running her hands up her neck with her hair messily in her face (all that face-caressing just feels like a weird Kristen Wiig character) and Miguel leering at her behind sunglasses. And the same old font that she’s been using for a decade? And a butterfly icon replacing an ampersand? No. No, Mariah. Branding is one thing, but you are due for an upgrade.
Admittedly, after the calamity that was “Triumphant (Get ‘Em),” the bar is set quite low, but none of this bodes well.
Mariah: It’s not too late to turn this around. There is still hope. If the single is great, we’ll forgive everything. Don’t disappoint us.