Pop Goes The World: Meet NONONO, Say Lou Lou, Laura Jansen, Ginny Blackmore & Astrid Smeplass

Sam Lansky | May 6, 2013 1:58 pm

NONONO — “Pumpin Blood”

Don’t be surprised if this song from Swedish trio NONONO crosses over in a big way, globally: The hook is as catchy as The Lumineers‘ “Ho Hey,” even if the androgynous vocal production leaves the overall feeling a little twee. But oh man, that chorus! There’s a whistling hook that puts Dr. Luke‘s best to shame and big strings and the whole thing is just enormous — the producers, Astma & Rocwell, worked with Icona Pop if that’s any indication of their sound. Trust this: If and when “Pumpin Blood” blows up, it’ll be 100% deserved. It’s simply too big for the blogs.