Well, as brand-sponsored novelties go, this is one of the cooler ones I’ve seen: Ginger-haired guitar-strumming unicorn Ed Sheeran made an appearance in New York a few weeks back, where he performed his heartbreaker “Lego House” at The Box (which is a teeny, tiny little venue) for Nokia’s Lumia phone. The performance was recorded on a bunch of Lumia devices and then cut together, and it looks pretty good for video recorded on a cell phone! Sincerely. Genuinely. Not just saying that.
The performance is typically heart-wrenching, and the reactions from his special fans are touching, so, y’know, this is a pleaser for Ed Sheeran fans. Or they’ll be super jealous of those girls being serenaded at unusually close proximity to Sheeran. Or both. Either way, enjoy it.
Watch up top.