Call it the millionth reason Loreen is the Swedish chanteuse to beat: Her new single “We Got the Power” is blisteringly great, penned by Ester Dean (all of your favorite Rihanna songs) and produced by Patrik Berger (Robyn‘s “Dancing On My Own,” Icona Pop‘s “I Love It” and Charli XCX‘s “You’re the One,” among others).
But a song that sounds like a lost Pat Benatar classic blasted into space isn’t good enough for Loreen — she had to go and direct the video herself. She directed it herself! And it’s great: Elegant in its simplicity and lovingly rendered, trading a real narrative for a lot of nicely evocative shots.
In her own words: “I always have a clear picture of what I want to convey in my artistry and feel a great responsibility for the things I release,” Loreen said. “Moving images, for me, creates an extra dimension to the music. In addition, we need more female directors in the industry. More women who dare to take place, just like the video for ‘We Got The Power’ is doing.”
Let me know when your faves could.