The lads of One Direction have up and released something called a “trailer sneak peek” for their upcoming documentary film This Is Us, and while it’s not clear what a trailer sneak peek is — a sneak peek at a trailer; a trailer for a sneak peek; sheer redundancy; am I going insane? — one thing’s for sure: One Direction are cute as a button!
Yes, they’re just the cutest in this trailer sneak peek (whatever that is), all apple-cheeked and doe-eyed with their tousled hair and always taking off their clothes. (They’re always taking off their clothes, aren’t they? They just can’t seem to keep their shirts on.) And sure, they go out and do things and get into antics and shenanigans and tomfoolery because they’re all just so happy-free-confused-and-lonely-at-the-same-time, but mostly it’s about how cute they are. And they’re cute. And if you’re watching this trailer sneak peek, you already know that, and you’re going to see the movie on opening weekend. And if you’re not, well, you must just hate cute boys.
It’s almost as if there’s something crass and cynical about how their cuteness is prized over their musicianship, which is actually pretty good (and arguably some of the best male-fronted pop currently being released), but the camaraderie between the band (which, it should be noted, has a certain homoerotic charge that also feels explicitly calculated) and the fact that they like to take their shirts off is more important than the quality of their music, which makes them feel less like a band and more like a product. Almost! Almost, but not quite.
Watch up top.