As if he didn’t have enough money, Diddy is planning to launch his own television network. Called “Revolt TV,” this music cable network will air music shows and videos while also helping to promote upcoming artists — something that MTV has all but bailed on. The mogul is excited about the project saying, “I think I will personally be putting out less music, and I’ll be going into that phase of empowering the next artists… I feel a musical and artistic responsibility to do one of the things I do best, which is framing people in the right way and marketing them in the right way.”
Diddy has partnered with Time Warner Cable and Comcast to create a distribution deal, where the network will reach about 30 million viewers. It’s all about the Benjamins baby! Check out a preview of Diddy’s Revolt TV below.