Lionel Richie Sings “Hello” Inside A Refrigerator In Tap King Beer Ad: Watch

Robbie Daw | June 25, 2013 7:22 am

When you owe cash to the tune of $1.1 million to the IRS, you can do one of two things: go to the slammer for evasion, or take on jobs that, while not the most glamorous, might at the very least become viral sensations. I’m not saying this is an accurate explanation for why Grammy-winning crooner Lionel Richie decided to dust off his 1984 chart-topper “Hello” and sing it while inside a fridge for an Australian Tap King beer commercial, but…

Good ol’ Lionel is a real trooper, smiling the whole way through this cheeseball clip. And Good ol’ Australia really knows how to crank out entertaining beer ads. Watch above, and see if Tap King has you falling in endless love with Richie all over again.

What do you think of Lionel Richie’s beer commercial? Let us know below, or by hitting us up on Facebook and Twitter!