At this point, Ciara has shot little promotional videos for nearly every song on her latest album Ciara, since she’s trying to give her fans a visual experience too (or something), and the latest song to get the video treatment is my personal favorite from the record — the excellent uptempo summery jam “Livin’ It Up.”
While the song may be great, the video isn’t the most compelling from the little clips CiCi’s shot over the course of this album era — it’s oversaturated in pink and purple and is mostly just one long shot of Ciara dancing in a hallway. But! I do quite like that she lip-syncs to Nicki Minaj‘s verse rather than cutting around it. Sort of a nifty touch. (Although it probably would have been great to see more footage of the girls bouncing and twerking together à la the “I’m Out” video. Ah, well.)
Watch up top.