Rihanna has signed on to appear in a Budweiser campaign that will appear in 85 countries, because she’s Rihanna and that’s just how these things go. (Jay-Z just signed a similar deal; Justin Timberlake is already affiliated with the brand.)
Ad Age reports that the Bajan chanteuse has signed a deal with Bud’s parent company Anheuser-Busch that “includes TV commercials featuring the two stars, limited-edition packaging, digital executions, out-of-home advertising and sponsorships of Rihanna’s and Jay-Z’s concerts.” In other words: #phuckyomillerlite.
In the first commercial, posted today, Rihanna does some fashion-y things and some music-y things while “Right Now” plays in the background; it fits with the theme of the campaign, which is about “captur[ing] the creative spirit of a global generation, showcasing the many ways people create.” Hopefully the next one will feature Rihanna rolling a joint full of diamonds since it is, at the end of the day, all about creation.
Watch Rihanna’s video up top, then see Jay-Z’s spot below.
Jay-Z — Budweiser Dreams Are Made commercial
[via Ad Age]