Fact: Neon Jungle are the most exciting new girl group on the rise this year, with their debut single “Trouble” (out September 1 in the UK) already generating deafening buzz — even though it hasn’t even been unveiled yet. (This week saw the premiere of the thrillingly bonkers Monsieur Adi remix of the track, which should be on your summer dance playlist already.)
That’s why it’s a particular pleasure to get to unveil the first visual component of the “Trouble” campaign for the hotly tipped four-piece, who rep London, Suffolk and Scotland; based on this little clip, they’re into all kinds of shenanigans. Trouble, one might say. The only question is whether they looked for it, or whether it found them.
But even just from a few seconds of visually arresting video footage, it’s clear why Shereen, Asami, Jess and Amira are already inviting comparisons to Spice Girls and Girls Aloud. There’s a freshness to “Trouble” that’s totally invigorating.
“It’s one of those songs where you can’t not tap your foot or bang your head,” Amira explained. “It’s so catchy. We’re four individuals with massive personalities and energy. Sometimes we can come across as a bit too much for people!”
Get into it, and watch the teaser up top.