Justin Bieber has spent the past few weeks cryptically teasing his new single “Heartbreaker.” First there was the Kanye West 808s-biting single artwork, and then he called Selena Gomez a heartbreaker. Today (July 15), we’ve got a small snippet of the song, care of his new perfume ad (The Key is Bieber’s third fragrance, for you completists out there).
The quick offering provides us with a slinky beat and the Biebs cooing “Heartbreaker, heartbreaker,” and it seems like it’ll be a bedroom joint. As for when the single drops? “Soon,” whatever that means.
Until then, this little commercial cut will have to do. Check it out up top.