Jay says the Samsung deal was predicated on a couple factors: first, that the music industry is dying and needs new business models like this one. And secondly, that he wasn’t gunning for a No. 1 spot or looking to game the system, but merely seizing an opportunity for a deal that only an artist of his caliber could garner.
Over the course of the 28-minute video, Jay didn’t just talk about the chart gatekeepers and their place in the withering industry, of course. He also discussed his desire to groom the upcoming generation of artists, hip-hop’s place in culture and his artistic process.