CHVRCHES are on the rise, aren’t they? The Glawegian synthpop outfit recently unveiled the tracklist for their upcoming debut LP The Bones Of What You Believe, and now they’ve unveiled a splashy, rather expensive-looking video for their very excellent single “The Mother We Share.” Trippy, atmospheric footage of Lauren Mayberry and company is intercut with a beautifully shot narrative following a lost-looking girl through the streets of New York City as she people-watches, which seems pretty sleepy.
But there’s a third-act twist to the video that’s sincerely chill-inducing, as the spaced-out style of the band footage gets transferred to the main narrative in a sequence that’s nothing short of electrifying.
Watch it up top. It’s super great.