Lady Gaga’s “Applause” Commercial Takes On Critics: “Stop The Drama, Start The Music”

lady gaga applause commercial video
Buyer Beware
Lady Gaga‘s new commercial for ARTPOP‘s lead single “Applause”  tells fans not to buy the track or the album. In a clever bit of reverse-psychology theatrics, Gaga uses her critics’ words to her advantage, giving them the lowly “drama” label by commanding us to “Stop the drama, start the music.”

In the short ad, Gaga wears a clear shield over her face as statements like “Lady Gaga is no longer relevant” and “Ever since Born This Way, she’s a flop” appear onscreen. As a person whose job requires that I immerse myself in the pop music echo chamber, I can tell you that I’ve heard variations of these exact sentiments many times over the past year, from Gaga partisans and detractors alike (the shade really picked up steam with her “Cake” videos). So it’s not like Mother Monster is creating a straw man to conveniently frame herself as an underdog here.

The video was created by Haus of Gaga in collaboration with Inez & Vinoodh (who also did Gaga’s nude V photo shoot and are directing the “Applause” music video).

idolator
  • blaackeagle

    Shame on Gaga and her team. God, it’s so cynically how she ads her new album in order to be bought. This is very low step for an artist. And please, don’t say – it’s just part of an Art (or Artpop, whatever you say) or she is turning fans’ war into peace. It’s too shameless . Gaga, grow, girl. If you’re a true artist, you don’t need this BS.
    Come on!!!

  • Marc1

    The problem with gaga is not copying Madonna (for this era at least) but that she takes herself more seriously than other artists. She’s the definition of an school student, where she continues to think everything must be deep, yet vague. Shut up Gaga! Just give good music like people employ you to do, and move on. You’re not a deep artist, you’re just a pop star. What did that commercial mean? They said, “lets make something so random, people will think it’s art” … GET OUT OF HERE! I can’t be happier that Katy Perry’s new single is killing Gaga’s song on iTunes.

  • Oscar

    “Stop the drama, start the music.”

    Yeah. How about taking your own advice? We’re so over her antics.

    • DONTxSTOP

      Take her own advice? What drama has she started?

      • z_roar_z

        im with you on that ^^^^^^^^

  • Yoani Veg

    Hahahahaa The only problem here is that mr. blaackeagle and mr.marc1 need to think , (GROW). applause is better than roar sorry guys

    • Jay

      Sweetie I think the problem here is that you don’t respect other people’s opinions.
      Speaking of growing, which clearly you need to do a bit of, is to accept what others have to say about it. This is the comment section correct? People leave their two cents about the articles posted….that’s the whole idea. Then there are people like you who preach that Gaga is the best and everyone else who thinks otherwise is just stupid. I’m not knocking Gaga by any means, I’m actually a big fan…but you need to be more mature about what others have to say even if you don’t agree with it.