There’s no denying that Emeli Sande‘s “My Kind Of Love” packs a hefty emotional punch. It’s a love song in the truest sense — a vow to stand by someone through thick and thin. Which is why the new but not improved US video is so disappointing. Instead of tapping into the ballad’s raw essence, it goes for cheap sensationalism.
We’re treated to a woman being shot by a piece of shrapnel shaped into the word “bitch”. A man suffers a similar fate, only his bullet says “dick”. There’s also a dying horse and a bunch of really depressed people. And where does Emeli stand in all this? She is reduced to wildly emoting in the rain. Yes, that old cliche rears its ugly head. Watch up top.
Do you prefer this version or the original below? Give your verdict in the comments.