A bit of cheeky product placement is one thing but Icona Pop go one step further with their Absolut-sponsored “All Night” video. The Swedish divas have teamed up with the vodka manufacturer to promote a new product called Tune.
Normally, I would say “get money!” and move on but, if the trailer is any indication, their new visual is a veritable booze commercial with a couple of bored dancers thrown into the mix. It’s not exactly inspiring stuff. Oh well, at least the song is good. Watch Caroline and Aino sell out up top.
Does this kind of commercial partnership bother you or is all fair in love and pop? Let us know in the comments below.