The first step in any PR campaign is the now unavoidable (but still annoying) lyric video. Happily Mr. Worldwide and Lady Dolla do an excellent job of making theirs interesting by including the silhouette of a woman dancing, empty whiskey glasses and a pretty cityscape. Bring on the actual video. It’s time Ke$ha returned to the upper reaches of the Billboard Hot 100.
Is this going all the way to number one? Have your say in the comments below.