Rihanna Takes Us Behind-The-Scenes Of Her Eerie “What Now” Video: Watch

Mike Wass | November 13, 2013 1:54 pm

Rihanna‘s somewhat unexpected “What Now” video — it’s uncharacteristic for the Barbadian babe to stick with an album this long — drops Friday (November 15) and it’s turning out to be something of an extravaganza if recently surfaced behind-the-scenes footage is any indication.

Filmed in a Thai warehouse during a break on RiRi’s Diamonds world tour, the video should surprise fans. “It’s gonna be kinda eery, very creepy,” said the hitmaker. Rihanna then described “What Now” as “one of those songs that you can get really boring with the visual” but promised something “a little demented”. Watch up top.

Are you excited for Rih’s “What Now” video? Let us know in the comments below.

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