Rihanna Unveils “What Now” Video Preview: Watch The Tortured Clip

Nov 14th, 2013 // 1 Comment
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Yesterday saw Rihanna debuting a behind-the-scenes featurette about the making of her “What Now” video, and now she’s unveiled the official preview for the upcoming clip, which sees the Bajan banger delivering all kinds of Rated R-style tortured drama: Screaming and wailing and thrashing and whipping her head back and forth. It’s a lot! But then, Rihanna’s the best at doing, and being, a lot.

The narrative isn’t entirely clear from watching this preview — it looks a bit like she’s a patient in a mental ward, but I don’t know of any psychiatric hospitals where the patients are that glamorous and well-coiffed — but trust that she’ll deliver. (She always does.)

Watch it up top.

Get an eyeful of even more pop music coverage, from artist interviews to exclusive performances, on Idolator’s YouTube channel.

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