Rihanna’s “What Now” Video: Watch
After a few days of teases, Rihanna has dropped the video for her Unapologetic power ballad “What Now.” Even though there’s not much going on in the clip, the cohesive aesthetic is powerful enough to evoke a horror movie vibe. Sporting her power mullet and a slinky dress, RiRi spends most of the video inside a drab, concrete room that wouldn’t seem out of place on the next Saw movie, as she dances and twitches like she’s going through the most glamorous exorcism ever.
It’s nothing groundbreaking, but it’s well-executed. Watch up top.
Get an eyeful of even more pop music coverage, from artist interviews to exclusive performances, on Idolator’s YouTube channel.
