It’s hard to argue with the logic. “XO” is the most obvious pop song on the critically lauded LP and swiftly emerged as a fan favorite. The Ryan Tedder-penned/Hit-Boy produced mid-tempo love song screams hit and the carefree, neon-drenched video clip is one of the best on Beyonce.
Terry Richardson is famous for his sexually charged visuals but King B was having none of that. Instead she hits Coney Island with her stylist and rides a roller coaster, mingles with fans and indulges in a bit of spontaneous dancing. It plays more like a home movie than a music video, which is part of its immense appeal. Watch up top.
Is “XO” a better choice than “Blow” as the album’s lead single? Have your say in the comments below.
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